Our Work
WN | White Noise
About Brand
WN | White Noise
To elevate WN’s presence as a premium, sustainable fashion brand, we developed a social media strategy centered on eco-innovation, material storytelling, and intentional lifestyle content. Our objective is to position WN not just as a clothing brand, but as a movement toward conscious living, where what you wear reflects what you stand for.
Social media becomes WN’s runway for values: sustainability, elegance, and authenticity.
Project Overview
To elevate WN’s presence as a premium, sustainable fashion brand, we developed a social media strategy centered on eco-innovation, material storytelling, and intentional lifestyle content. Our objective is to position WN not just as a clothing brand, but as a movement toward conscious living, where what you wear reflects what you stand for.
Social media becomes WN’s runway for values: sustainability, elegance, and authenticity.
Our Approach
Our approach focuses on three core storytelling pillars: material and process transparency, refined minimalist styling, and sustainable lifestyle integration.
Visually, we highlight the texture, drape, and silhouette of each WN garment in motion and in stillness, through curated flat lays, model styling, and elegant, slow-paced Reels. We’ll tell the story behind each product: where it came from, how it was made, and why it matters. Close-ups of stitching, tags showing “Japan-Certified Recycled,” and visuals of materials before and after transformation will build trust and differentiate WN from performative sustainability.
We also celebrate how WN fits into a thoughtful lifestyle, capturing moments like a slow morning outfit, a city walk in timeless basics, or a mindful workspace look. These aren’t just clothes; they’re choices. And every post invites the audience to live with more awareness, without sacrificing personal style.
Project Results
Project Gallery
