Our Work
Vastra Indonesia
About Brand
Vastra Indonesia
Vastra Indonesia is a modest fashion label that embodies elegance, modernity, and comfort for the contemporary woman. Carrying the philosophy of "Elegant, Premium, and Modest Fashion for the Modern Woman," Vastra redefines modest wear by combining stylish silhouettes, premium fabrics, and thoughtful details. Inspired by the real needs of Indonesian women, every piece is made to support active daily life, without compromising beauty, dignity, or practicality.
Vastra seamlessly blends global fashion trends with local values and culture, creating inclusive, sustainable, and timeless designs that make modest fashion feel relevant, empowering, and beautiful.
Project Overview
To bring Vastra’s brand values to life online, we developed a social media strategy centered on modesty with confidence, style with purpose, and everyday elegance. The goal is to highlight how Vastra's pieces allow women to express themselves through fashion that feels both comfortable and empowering, while also positioning Vastra as a go-to name in premium modest wear.
We aim to transform Vastra’s social presence into a reflection of the brand’s heart: elegant, modern, and grounded in real life.
Our Approach
Our content direction will focus on capturing the beauty of movement, the richness of fabric, and the real moments behind modest fashion. We’ll highlight signature pieces in natural light and soft motion, flowing dresses in open spaces, warm-toned textures, close-up fabric drapes, and confident women in their element.
We’ll craft stories around morning routines, outdoor strolls, meetings, family moments, and quiet pauses, everyday situations where Vastra offers both elegance and ease. Our aim is to show that modest fashion is not a limitation, but a canvas for self-expression that honors both style and values.
Educational and inspirational content will support the visuals, including styling tips, behind-the-designs, and care for fabric. We will also highlight the craftsmanship that goes into each collection, from silhouette planning to color palette decisions, demonstrating Vastra’s commitment to quality and sustainability.
Project Results
Project Gallery
