Our Work
Senandung Kopi
About Brand
Senandung Kopi
Senandung Kopi is more than just a coffee shop, it’s a space where stories are shared, routines are slowed, and every cup is brewed with purpose. Rooted in Indonesian coffee culture, Senandung Kopi brings together thoughtfully sourced beans, handcrafted brews, and a warm, soulful ambience that invites people to pause and reconnect, whether alone, with a book, or in quiet conversation.
With its name meaning “coffee in song,” Senandung Kopi carries a poetic identity, where every visit feels like a melody of flavor, comfort, and calm.
Project Overview
To strengthen Senandung Kopi’s presence both as a local favorite and a lifestyle destination, we crafted a social media strategy centered on atmosphere, ritual, and the sensory experience of coffee. Our goal is to turn the brand’s online platforms into a natural extension of its in-store vibe, calm, inviting, and rooted in warmth.
Through content that speaks to emotion as much as taste, Senandung Kopi’s social media will become a place where followers can feel the essence of the café, one slow pour, one quiet morning, one meaningful moment at a time.
Our Approach
Our content approach focuses on showcasing three key aspects: the beauty of the coffee itself, the atmosphere of the café, and the soulful act of enjoying it. Close-up visuals of coffee being brewed, milk being poured, and crema settling on an espresso will be paired with lifestyle moments, guests savoring their drinks, reading by the window, or simply enjoying silence.
We will also spotlight the space, warm lighting, textured walls, wooden details, quiet corners, creating visual cues that evoke comfort and slow living. Seasonal drinks, barista features, and daily specials will be framed in this calming aesthetic, making every post feel like a continuation of the in-store experience.
In addition, storytelling plays a key role. We’ll share behind-the-bar moments, snippets of coffee origins, the faces behind the counter, and the small rituals that define Senandung Kopi’s charm. The tone will be slow, soft, and poetic mirroring the pace of the brand itself.
Project Results
Project Gallery
