Our Work
Puro Indonesia
About Brand
Puro Indonesia
Puro Indonesia is a local company that operates as both a distributor and online seller of health-oriented food and beverage products. With a strong focus on clean nutrition and lifestyle support, Puro also develops its own range of high-quality supplements under the Puro brand most notably Puro IsoPro WPI Whey Isolate, a lactose-free whey protein available in a variety of delicious flavors. Built on the philosophy of Pure Nutrition, Puro aims to empower more people in Indonesia to live healthier, more active lives through products that are safe, functional, and enjoyable.
Project Overview
To elevate Puro Indonesia’s presence in the health and wellness space, we developed a social media strategy focused on nutritional education, product storytelling, healthy lifestyle integration, and real customer experiences. Our goal is to turn Puro’s social platforms into a trusted destination for health-conscious audiences seeking reliable supplement information, healthy living tips, and product guidance that fits their active routines.
Through consistent content and relatable messaging, we aim to build brand credibility, drive conversions, and foster an engaged community built around shared wellness values.
Our Approach
We understand that Puro’s audience is looking for more than just supplements they're looking for a solution to live stronger, healthier, and more intentional lives. That’s why our content approach strikes a balance between clear product visuals, informative nutrition breakdowns, and authentic lifestyle content that reflects real, everyday wellness.
We will spotlight Puro’s flagship products like the Puro IsoPro WPI, through close-up shots, preparation moments, and flavor highlights, while clearly communicating benefits such as being lactose-free, high-protein, and suitable for daily use. Educational content will include practical tips like when to consume supplements, how they support specific goals (muscle recovery, energy boost, etc.), and how to choose the right formula, all delivered in a simple, clear, and trustworthy tone.
Equally important is the lifestyle narrative, featuring daily routines like post-workout supplement intake, morning prep, or mid-day nutrition support. Visuals will include people enjoying Puro products during real-life moments, tying the product to a larger wellness habit. We’ll also leverage testimonials, user-generated content, and collaborations with micro-influencers or fitness creators to build social proof and human connection.
Project Results
Project Gallery
