Our Work
Pintek - B2B
About Brand
Pintek - B2B
Pintek is a fintech company in Indonesia that provides innovative financing solutions for the education sector. In its B2B segment, Pintek supports schools, training institutions, and education providers with capital financing, invoice financing, and working capital loans empowering them to grow sustainably and expand their impact.
To reach more institutional decision-makers and build strong interest pipelines, Pintek partnered with us to execute a targeted Meta Ads and Google Ads campaign.
Project Overview
The goal of the campaign was to:
Generate qualified B2B leads from decision-makers in schools and education businesses
Strengthen Pintek’s brand presence as a trusted education financing partner
Optimize cost-per-lead and scale performance across multiple digital channels
Our Approach
We developed an integrated performance marketing strategy combining Meta Ads and Google Ads to reach users at different points of the decision journey.
On Meta Ads (Facebook & Instagram), we focused on building awareness and interest through visually engaging creatives tailored to school owners and institution leaders. Ads highlighted real success stories, funding benefits, and how Pintek can help solve operational and cash flow challenges.
On Google Ads, we captured high-intent leads by targeting search queries related to school financing, working capital for education businesses, and invoice funding. We developed dedicated landing pages with clear product information, benefit breakdowns, and lead forms to support conversion.
We also applied remarketing across both platforms to re-engage visitors, using concise messaging and trust signals like testimonials, approval speed, and personalized consultations.
Ad performance was continuously monitored and optimized through A/B testing on copy, creatives, and targeting segments, ensuring both efficiency and lead quality.
Project Results
+79%
Qualified Leads
-18%
Cost per Leads
+31%
Conversion Rate
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