Our Work
Pintek
About Brand
Pintek
Pintek is a financial technology company in Indonesia committed to expanding access to education through innovative financing solutions. From school fee loans to institutional funding and B2B services, Pintek empowers students, parents, schools, and education providers to grow with flexible, inclusive financial products.
With a mission to democratize education financing, Pintek stands at the intersection of fintech and impact.
Project Overview
To strengthen Pintek’s online visibility across all stages of the customer journey, we executed a full-scope SEO strategy that targets both informational and transactional search intent.
This two-pronged approach allows Pintek to:
Educate potential users through top-funnel content
Capture high-intent traffic for product-specific keywords
Build long-term authority and trust in the education finance niche
Our Approach
1. Informational SEO (Top & Mid Funnel)
We developed and optimized high-quality blog content that addresses common questions and needs related to education financing in Indonesia.
Focus areas included:
“Cara mengajukan pinjaman untuk sekolah anak”
“Tips memilih sekolah swasta terbaik di Jakarta”
“Perbandingan pinjaman pendidikan vs KTA biasa”
“Cara lembaga pendidikan mendapatkan pendanaan operasional”
This helped position Pintek as an educational resource and built keyword coverage for long-tail queries, FAQ snippets, and featured result opportunities.
2. Transactional SEO (Bottom Funnel)
To support conversions, we optimized key product and service pages targeting high-intent, commercial keywords such as:
“pinjaman pendidikan bunga rendah”
“pendanaan untuk sekolah swasta”
“platform pembiayaan pendidikan terbaik Indonesia”
Project Documentation
Project Results
+137%
Organic Traffic
+83%
MAU
+53%
Qualified Leads
