Our Work
Lovillea
About Brand
Lovillea
Lovillea is a beloved personal care brand known for its affordable yet high-quality body care products that cater to the needs of modern Indonesian women. With a wide range of fragrances and skincare solutions, Lovillea is committed to making women feel fresh, confident, and beautiful every day.
Campaign Objective
Drive brand awareness and generate excitement around the launch of Lovillea’s new Body Mist, highlighting its long-lasting fragrance, fresh sensation, and on-the-go practicality.
Our Approach
We collaborated with a curated selection of beauty, lifestyle, and daily routine-focused influencers to introduce the new Body Mist in a relatable, aesthetic, and engaging way.
Each KOL was provided with the new Lovillea Body Mist to create authentic content around:
Daily routine integrations (morning prep, gym bag essentials, touch-ups during commute, etc.)
Fragrance highlights showcasing freshness, femininity, and personal expression
Aesthetic product shots and lifestyle reels capturing the mood of each scent variant
Influencers were encouraged to share what makes the mist unique—from scent notes to its lightweight and convenient packaging—while prompting their audience to experience the freshness themselves.
Project Results
124
Micro Influencers
83.794
Impression
81.321
Reach
140.874
Engagement
KOL Videos
