Our Work

HairmaXL

About Brand

HairmaXL

HairmaXL is the go-to solution for men struggling with thinning or falling hair who have tried various methods—only to waste time, money, and energy without results. HairmaXL offers a fast and guaranteed way to get back thick, natural-looking hair through high-quality hair toupee products. In just hours, customers can transform their look and regain confidence.

Project Overview

The main goals of this campaign were to:

  • Increase awareness of HairmaXL as a quick and guaranteed solution for hair loss

  • Drive traffic and conversions through direct-to-consumer online sales

  • Reach audiences who have failed with conventional treatments or products

Industry

Hair Treatment

Involvement

Digital Advertising

Channel

Meta (Facebook & Instagram)

Project Duration

July 2024 - December 2024

Our Approach

We developed a Meta Ads strategy centered on real transformation and instant confidence. Our creatives highlighted dramatic before-and-after visuals, close-ups of the toupee's natural finish, and emotional testimonials from satisfied users.

The messaging focused on the pain points of the audience, frustration after failed treatments, lack of confidence, and urgency for a visible change. We emphasized that HairmaXL requires no surgery, no long waiting, and offers a guaranteed result in hours, not months.

We segmented the audience based on interest and behavior, targeting men who had searched for hair loss solutions, hair transplants, or wig alternatives. We also used retargeting ads to re-engage high-intent users with testimonials, behind-the-scenes videos of installation, and limited-time offers.

Project Results

+89%

Qualified Leads

-32%

Cost per Leads

+47%

Conversion Rate

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