We activated a network of Cirebon-based beauty, skincare, and lifestyle KOLs to announce and endorse the new clinic, focusing on trust, transformation, and first-hand experience.
Each influencer was invited to:
Visit the new Ella Skincare clinic and document their treatment experience
Highlight the clinic’s clean, modern interiors, professional service, and signature treatments
Share before-after or treatment day content (facials, glowing skin results, etc.)
Use call-to-actions encouraging their audience to try Ella Skincare Cirebon for glowing skin
Influencer content was tailored to generate excitement, shareable moments, and relatable testimonials—building social proof for Ella Skincare's credibility in a new city.