Our approach centers on building a cohesive and emotionally rich presence that celebrates Canvas Living’s slowmade spirit while introducing the brand as a lifestyle choice. We highlight three main content focuses: the product, the store experience, and the product in use. Products are shown up close to appreciate the texture, print details, and handmade imperfections that make each piece one of a kind. Styled product shots will blend with studio moments and process peeks to give the audience a sense of intimacy and craftsmanship.

The store experience is captured through warm, ambient visuals sunlight through linen curtains, shelves of neatly stacked canvas goods, handwritten signage, and real customer visits. These images invite the audience to step into the physical space, whether they’re nearby or browsing from afar.

Equally important, we showcase products being used in real life whether it’s a tote accompanying a weekend market run, a pouch in someone’s travel kit, or a canvas basket sitting quietly in a thoughtfully styled corner. These lifestyle visuals help bridge the brand and the customer, showing how Canvas Living naturally fits into daily rituals.