Our Work
Asifit
About Brand
Asifit
Asifit is a well-known natural herbal supplement brand that supports lactation for breastfeeding mothers. Formulated with traditional Indonesian herbal ingredients and backed by science, Asifit helps stimulate and maintain breast milk production, making it a trusted companion for mothers navigating their breastfeeding journey.
Asifit is more than a supplement, it’s a symbol of support, care, and confidence for every breastfeeding mom.
Campaign Objective
The objective of this KOL campaign is to increase brand awareness of Asifit among expecting and breastfeeding mothers in Indonesia. Through authentic storytelling by trusted voices, we aim to:
Educate audiences about the benefits of Asifit
Normalize discussions around breastfeeding struggles
Build credibility and emotional connection to the brand
Our Approach
We collaborated with momfluencers, midwives, lactation consultants, and parenting educators who speak openly about motherhood challenges and are followed by pregnant women and young moms.
KOLs will be encouraged to share:
Personal experiences with breastfeeding and how Asifit supported their journey
Tips for increasing breast milk production naturally
Routine or product-use content, including unboxing, daily habits, and postpartum stories
Encouraging messages for fellow mothers dealing with low milk supply or nursing stress
Project Results
100
Micro Influencers
1.538.152
Reach
1.869.596
Engagement
KOL Videos
Project Documentation
