L'Oréal is a global beauty leader offering innovative products across skincare, haircare, makeup, and fragrance. With decades of expertise and a strong commitment to science and sustainability, L'Oréal continues to set beauty trends worldwide.
Project Overview
To drive brand awareness and product discovery among mobile-first beauty enthusiasts.
Industry
Beauty
Involvement
Digital Advertising
Channel
Mobile Spin+ and Mobile Pull
Our Approach
We utilize Mobile Spin+ to encourage high-intent clicks to the landing page and Mobile Pull to boost interaction and engagement. These immersive mobile ad formats allow users to experience L'Oréal’s latest products in a more dynamic and interactive way, increasing both recall and interest. This strategy is executed across premium mobile ad placements to ensure visibility and impact.