Our Work
Mie Sukses's Isi 2
About Brand
Mie Sukses's Isi 2
Sukses Isi 2 is an instant noodle brand known for its generous two-in-one pack—perfect for sharing or satisfying big hunger. Now launching an exciting new Rendang flavor, Sukses Isi 2 combines a beloved Indonesian taste with its signature double portion, creating the ultimate comfort food moment.
Campaign Objective
Raise awareness and drive buzz around the launch of the new Rendang flavor, highlighting its authentic taste, spicy richness, and extra-large portion.
Our Approach
To generate organic excitement, we conducted a targeted influencer seeding campaign by sending curated hampers to selected food and lifestyle creators. Each hamper was designed to reflect the indulgent and satisfying experience of eating Sukses Isi 2 Rendang.
The content focused on:
Unboxing & first impression of the hamper, emphasizing the thoughtful packaging and excitement for trying a new flavor
Taste-test reactions highlighting the authentic rendang flavor, rich spices, and how satisfying the portion is
Lifestyle tie-ins such as late-night cravings, cozy meals at home, or campus food hacks
Side-by-side comparisons to regular-sized noodles, emphasizing the value and generous portion
Creators were encouraged to show how one pack is enough to share or seriously satisfy on busy or hungry days.
Project Results
55
Micro Influencers
268.411
Reach
1.184.978
Engagement
KOL Videos
