Our Work
FXGiants
About Brand
FXGiants
FXGiants is a global online trading platform offering access to forex, commodities, indices, and CFD trading for both retail and institutional clients. Known for its competitive spreads, flexible leverage, and fast execution, FXGiants supports traders across various experience levels with a reliable and feature-rich platform.
Operating in the highly regulated financial sector, FXGiants needed a performance-focused digital strategy that could drive conversions while maintaining compliance and credibility.
Project Overview
Our primary objective was to leverage Meta Ads (Facebook & Instagram) to:
Drive high-quality leads and new account signups
Build brand awareness among potential traders
Optimize ad performance and return on ad spend (ROAS) through audience testing and creative iteration
Our Approach
We developed a full-funnel Meta Ads strategy designed to guide users from awareness to registration. At the top of the funnel, we focused on introducing the FXGiants brand to targeted audiences with educational and credibility-driven creatives—highlighting the benefits of trading with FXGiants, such as low spreads, platform reliability, and user-friendly features.
For retargeting and mid-to-bottom funnel engagement, we created performance-driven ads featuring trader testimonials, promotional offers (e.g., deposit bonuses), and simplified step-by-step onboarding messages to reduce hesitation and encourage immediate action.
Each ad set was tailored to specific user segments—ranging from beginner traders to more experienced individuals—using interest-based targeting, lookalike audiences, and website custom audiences via Meta Pixel.
All campaigns adhered to Meta’s financial advertising guidelines, with transparent disclaimers and balanced messaging to maintain trust and compliance.
Project Results
102%
Qualified Leads
-78%
Cost per Leads
+35%
Conversion Rate
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