Our Work
Mama Koko
About Brand
Mama Koko
Mama Koko is a santan (coconut milk) brand that brings authentic flavor and creamy richness to a wide range of Indonesian dishes. Ready to use and made with quality coconut extract, Mama Koko is the trusted choice for home cooks who want convenience without compromising taste.
Whether you're cooking opor, rendang, kolak, or modern fusion recipes, Mama Koko is here to support delicious moments in every kitchen.
Campaign Objective
The main goal of this KOL campaign is to build brand awareness for Mama Koko—increasing visibility, familiarity, and top-of-mind recall among home cooks, moms, and food lovers.
By leveraging the reach and storytelling of food and lifestyle creators, we aim to:
Introduce Mama Koko to wider audiences
Showcase its use in both traditional and modern recipes
Highlight ease of use, taste quality, and real-life kitchen moments
Our Approach
We will collaborate with culinary creators, momfluencers, and food-focused lifestyle influencers to integrate Mama Koko into their daily kitchen routines and recipe content.
KOL content will highlight:
Delicious, easy-to-follow recipes using Mama Koko
Personal endorsements around taste, thickness, and consistency
Everyday accessibility — “Bisa langsung beli di Indomaret” or “Selalu stok Mama Koko di dapur, gampang banget carinya”
Quick grocery tips — pairing Mama Koko with other daily cooking staples during a minimarket run
Project Results
500
Micro Influencers
434.056
Reach
2.507.150
Engagement
KOL Videos
