Our Work
Ion Water
About Brand
Ion Water
Ion Water is a light, non-carbonated hydration drink enriched with essential electrolytes to help replenish your body during everyday activity. With a clean, refreshing taste and less sweetness, Ion Water is perfect for those who want balanced hydration without the heaviness of sugary or carbonated drinks.
Whether you're on the go, working, stretching, or simply staying active, Ion Water is hydration that fits effortlessly into your daily routine.
Campaign Objective
The aim of this campaign is to position Ion Water as the go-to hydration choice for active, health-conscious individuals, while reinforcing how easy and accessible it is to get a bottle at Indomaret, one of the most visited convenience stores in Indonesia.
We want to:
Build brand familiarity and everyday relevance
Associate Ion Water with light, smart hydration in relatable moments
Highlight how convenient it is to buy Ion Water—no need to plan ahead, just stop by Indomaret
Our Approach
We will collaborate with lifestyle, wellness, and fitness-focused KOLs who naturally integrate daily hydration into their content. By weaving Ion Water into their routines and emphasizing its availability at Indomaret, we create familiarity and impulse recall.
Project Results
10
Micro Influencers
75.134
Reach
216.911
Engagement
KOL Videos
