Our Work
Medela
About Brand
Medela
Medela is a globally trusted brand specializing in breastfeeding products, hospital-grade breast pumps, and maternity care solutions. With decades of research-backed innovation, Medela supports mothers through every stage of their breastfeeding journey, empowering them with products that prioritize comfort, efficiency, and the health of both mother and baby.
Campaign Objective
To increase brand awareness and product familiarity among mothers and expecting parents in Indonesia, particularly first-time moms who are actively seeking trusted recommendations from real people.
Our goal is to strengthen Medela’s top-of-mind presence by leveraging the voices of KOLs and micro-influencers, building emotional connection, credibility, and curiosity around Medela’s key products.
Our Approach
We will collaborate with momfluencers, parenting educators, birth professionals, and lifestyle content creators whose audiences include young parents, pregnant women, and caregivers. These KOLs will help humanize the brand and demonstrate how Medela fits naturally into their daily lives—from the early postpartum period to breastfeeding and pumping routines.
KOLs will create content that focuses on:
Product education (e.g. how to use Medela breast pumps or milk storage bags)
Personal stories around the challenges and joys of breastfeeding
Unboxing or product walkthroughs to highlight quality and ease of use
Tips for new moms featuring Medela as part of their daily tools
Project Results
20
Micro Influencers
36.108
Reach
155.974
Engagement
KOL Videos
Project Documentation
