Our Work
Furuku Daifuku
About Brand
Furuku Daifuku
Furuku Daifuku is a local Indonesian brand that specializes in artisanal daifuku Japanese-inspired mochi filled with rich, flavorful fillings like matcha, chocolate, strawberry, and seasonal creations. Handmade fresh with care and intention, Furuku blends Japanese dessert craftsmanship with local sensibilities, offering a soft, chewy, and indulgent experience in every bite. Known for its clean aesthetic and warm packaging, Furuku Daifuku isn’t just about desserts, it’s about creating little moments of joy, calm, and sweetness.
Project Overview
To help Furuku Daifuku stand out in the premium dessert space and connect more deeply with its audience, we developed a social media strategy centered on three core experiences: the food up close, the joy of eating, and the shared delight that follows. Social media will serve as a visual tasting experience, inviting followers not just to see the daifuku, but to feel the moment of enjoying it.
The goal is to increase brand awareness, grow engagement, and drive desire through craveable visuals and relatable rituals that celebrate the joy of soft, sweet indulgence.
Our Approach
We focus on content that makes you want to reach through the screen. Our visual direction highlights close-up shots of Furuku’s mochi, stretching, oozing, and being gently bitten into. Every detail matters: the powdery soft surface, the filling as it peeks through a bite, the moment it’s pulled apart. These tactile visuals are designed to spark cravings and create emotional connection through texture and movement.
Beyond product close-ups, we emphasize enjoyment, capturing real, natural moments of people savoring Furuku Daifuku. Whether it’s a quiet solo bite, laughter between friends, or a slow afternoon snack, the act of eating becomes the centerpiece of the content. Faces, hands, and reactions will be key storytelling tools, giving life and warmth to the brand.
We’ll also integrate lifestyle context: daifuku enjoyed with a cup of tea, on a gift box, or shared at special moments. But always, the food remains the hero.
Project Results
Project Gallery
