Our Work
Hang Tuah Kopi & Toastery
About Brand
Hang Tuah Kopi & Toastery
Hang Tuah Kopi & Toastery blends traditional flavors with a modern café experience, offering a warm and inviting space where guests can enjoy signature kopi, kaya toast, and other local favorites. More than just a place to eat, Hang Tuah is a destination where heritage meets hospitality, and ambience plays a key role in creating memorable moments.
Project Overview
To help Hang Tuah Kopi & Toastery stand out in a competitive F&B landscape, we developed a social media strategy centered around storytelling through ambience-driven content. Our goal was to build an emotional connection with the audience by showcasing not only the food, but also the space, mood, and everyday rituals that happen within the café.
Through curated visuals, on-brand copy, and subtle lifestyle narratives, we’re turning Hang Tuah’s social media feed into a digital extension of its in-store experience.
Our Approach
Our approach to managing Hang Tuah Kopi & Toastery’s social media focuses on bringing the café’s unique ambience to life. We aim to highlight not just the food and beverages, but the feeling of being in the space, warm, relaxed, and nostalgic. Visually, we lean into natural lighting, earthy textures, and interior elements that evoke comfort and familiarity. From golden-hour sunlight pouring through the windows to candid shots of baristas preparing kopi or toast, every piece of content is curated to feel authentic and immersive.
Content is built around several key storytelling pillars. First, we emphasize ambience and experience, showcasing quiet mornings, cozy seating areas, and the comforting rituals of a café visit. Second, we highlight signature products, kopi, toasts, and other menu items, always presented in a lifestyle context that reflects the mood and tone of the brand. Third, we provide glimpses behind the counter, introducing the people and processes that make Hang Tuah special. This includes barista routines, prep scenes, and snippets of daily operations. Finally, we amplify guest moments through user-generated content and subtle reposting of customers enjoying their time in the space.
Instagram will be our primary platform, supported by cross-posts to Facebook and TikTok for broader reach and engagement. To elevate the experience, we’ll also incorporate short-form videos and Reels, capturing the motion, warmth, and sensory elements that define Hang Tuah’s in-store atmosphere.
Project Results
Project Gallery
